“Up” Premiers at Cannes With Fans Wearing Circular Polarized 3D Glasses

The audience donned Circular Polarized 3D glasses as they attended the premiere of Pixar’s “Up,” an animation in 3D, which marked the beginning of world’s most distinguished film festival.

It is the first time in the festival’s 62-year history that Cannes has opened with an animation. “Up” will show out of competition.

John Lasseter, chief creative officer of acclaimed filmmaker-led animation studio Pixar described the moment as “one of the best things which has occurred to us in our careers.”

He said : “To have your movie actually open it is really, really exciting — and to be the first 3D film too.”

Aliens” earlier this year, is maybe the boldest message yet that 3D is being welcomed by the mainstream as the format of the future.

“Up,” co-directed by Pete Docter and Bob Petersen, tells the story about a grouchy 78-year-old widower who ties thousands of helium balloons to his ramshackle house and floats away to realize his dream of visiting South America.

The heart-warming tale, which took 4 years to complete, is visually surprising, using 3D to make the screen like a window into the arena of the film.

“We really tried to use depth in the same way we use color and cinematography, and that is to further the emotion of the scene,” related Docter of the philosophy behind the team’s use of 3D in “Up.”

Lasseter agrees that 3D should be used as an aid to storytelling and not just for inexpensive visual thrills.

“3D has a disposition, particularly when you do all that ‘comin’-at-you’ stuff, everyone smirks, but now they’re out of the story, so we attempt and limit that.”

Lasseter who co-founded the mythical animation studio behind animations “Toy Story’ (1995), and “Monsters Inc.” (2001), is an example of many high profile 3D advocates.